Studiolav One & Only Aesthesis Festive Campaign 2023

One & Only Aesthesis Festive Campaign 2023

This festive campaign is our first collaboration with One & Only Aesthesis Athens, Kerzner‘s new addition to the Athenian Riviera. We have been invited to create a concept for the festive amenities and curate a captivating spatial installation that reflects the joyful feeling of the season. Our approach to this year’s Christmas campaign revolves around a fine balance of storytelling, playfulness, and sophistication.

We draw inspiration from the Greek folk tales surrounding “kalikatzaroi”, the whimsical little creatures that appear in the 12 days of Christmas, to weave an “Enchanted Forest” tale that transports the guests into a realm of wonder, joy and imagination.
Starting with the design of a small collection of soft plush toys and Christmas ornaments that will adorn the main Christmas tree, we are turning our creative gaze to a more theatrical approach.

Handmade with love by local craftsmen and made out of luxurious tactile fabrics from the Nona Source collection, these imaginary creatures will become the main characters of a unique Christmas tale.
The “Enchanted Forest” concept comes to life in the form of a festive path through the Aesthesis building.

Clusters of various size trees, forest greenery and dreamy Christmas lights, eventually leading to the main celebratory Christmas activation at the base of the main stairwell.
Inspired by a more theatrical and timeless aesthetics, larger-than-life Christmas ornaments are artfully placed around the space, seamlessly blending with the curated forest setting to create a mesmerising fusion of whimsy and elegance.
Concept & Design by STUDIOLAV

Design team Vasso Asfi, Loukas Angelou, Kostantia Manthou, Zacha Agoraki

Photography by Giorgos Vitsaropoulos

We draw inspiration from the Greek folk tales surrounding “kalikatzaroi”, the whimsical little creatures that appear in the 12 days of Christmas, to weave an “Enchanted Forest” tale that transports the guests into a realm of wonder, joy and imagination.

Starting with the design of a small collection of soft plush toys and Christmas ornaments that will adorn the main Christmas tree, we are turning our creative gaze to a more theatrical approach.

The “Enchanted Forest” concept comes to life in the form of a festive path through the Aesthesis building.

Inspired by a more theatrical and timeless aesthetics, larger-than-life Christmas ornaments are artfully placed around the space, seamlessly blending with the curated forest setting to create a mesmerising fusion of whimsy and elegance.