Studiolav GRAPHITECTURE FOR METALAC

GRAPHITECTURE FOR METALAC

art-direction

cultural-objects

product

Graphitecture is a collection based on the bold aesthetics of retro posters and the abstract graphic interpretation of iconic architectural structures in Belgrade. The same black and white pattern is applied on the different typologies, in a range of scales that are designed to fit best the size of each object.

Graphitecture makes a complete contemporary breakfast set. Its fresh graphic language could appeal to the domestic market but also to the tourist industry and due to its nostalgic references could be marketed as a Serbian souvenir.

The set is one of the winning entries of “New Memories” competition by Metalac in collaboration with Mikser House in Belgrade and a limited edition of the set it has been produced by Metalac.

Graphitecture makes a complete contemporary breakfast set. Its fresh graphic language could appeal to the domestic market but also to the tourist industry and due to its nostalgic references could be marketed as a Serbian souvenir.