DESIGNER BAKING
DESIGNER BAKING
DESIGNER BAKING
art-direction
product

Fashion meets baking. Designer Baking is a two-piece set of kitchen stamps that will transform everyday bread, cookies and pies into small ‘haute couture’ baking marvels. Combining fashion with baking, the project is a response to the initiative from the Skoufa Gallery in Athens, Greece which invited designers to develop and re-imagine the essence of ‘folklore’ into a contemporary form where olive tree wood had to feature as the main material used.

  • Inspired by the traditional quote ‘bread and olive’, STUDIOLAV designed a set of pyramid-shaped food stamps made out of solid olive wood.

    Bread in particular has always been the basic ingredient for most daily meals in the Balkans. Bread decoration varies from stamping to complex sculptural forms that often signify different social events (weddings, spiritual offerings etc.).

  • In this case the reliefs of iconic fabric patterns ‘Pied de Poule’ and ‘Tweed Herringbone’ have been embossed on to the base of the stamps, which imprint fabric patterns onto baked goods. Descendants of great sartorial history, the two chosen patterns embody the overall theme of heritage and tradition that the project sets out to playfully explore and bring the ritual of bread making into a contemporary context.

    Designer Baking Stamps are produced combining new technologies with traditional craftsmanship. The intricate fashion patterns are laser etched and the main form is hand carved by a local craftsman on the island of Corfu.

  • Designer Baking stamps have been selected and showcased in the Museum of Culture in Milan (MUDEC) in the exhibition “Sempering” during the 21st Triennale International Exhibition in 2016.

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